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1 off-season advertising
рекл. реклама в межсезонье (реклама летних товаров в зимнее время или наоборот, напр., реклама купальников зимой)See:Англо-русский экономический словарь > off-season advertising
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2 off-season advertising
Реклама: внесезонная реклама, реклама в межсезоньеУниверсальный англо-русский словарь > off-season advertising
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3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
5 seasonal advertising
рекл. сезонная реклама, реклама сезонных товаров (реклама товаров, особо необходимых в определенное время года (напр., зимней одежды и обуви), лекарств от гриппа) или производимых в определенное время года (напр., сельхозпродукции), осуществляемая в это определенное время года)See: -
6 внесезонная реклама
Advertising: off-season advertisingУниверсальный русско-английский словарь > внесезонная реклама
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7 реклама в межсезонье
Advertising: off-season advertisingУниверсальный русско-английский словарь > реклама в межсезонье
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8 внесезонные продажи
Advertising: off-season salesУниверсальный русско-английский словарь > внесезонные продажи
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9 внесезонный сбыт
Advertising: off-season sales -
10 несезонный товар
Advertising: off-season merchandise -
11 товар, не соответствующий сезону
Advertising: off-season merchandiseУниверсальный русско-английский словарь > товар, не соответствующий сезону
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12 мёртвый сезон
1) General subject: dead season, low season, off-season (на курорте), silly season, the dead (dull, off) season, the dull season, the off season2) Economy: slack season3) Jargon: pinochle season (в швейной промышленности), pinocle season (в швейной промышленности)4) Advertising: off season5) Makarov: big gooseberry season (в мире прессы), dull season, off-peak season, slack period, the big gooseberry season (в мире прессы), the dead season -
13 межсезонье
1) Jargon: pinochle season (в швейной промышленности), pinocle season (в швейной промышленности)2) Advertising: off-season time3) Business: shoulder season (alternative term for \<b\>shoulder period\</b\>), shoulder period (time interval that falls between the peak and low seasons of a firm's seasonal sales cycle; also called \<b\>shoulder season\</b\>)4) Sakhalin energy glossary: off-season5) Football: pre-season6) Water supply: transitional season -
14 Unterstützung
Unterstützung f 1. COMP support; 2. GEN aid, boost, backing, backup, encouragement, promotion, subsidization, sponsorship; 3. MGT support; 4. SOZ assistance, support, benefit; 5. WIWI backing, support (finanziell); maintenance payments, maintenance allowances, relief payments (ZB) • mit Unterstützung von GEN through the agency of* * *f 1. < Comp> support; 2. < Geschäft> aid, boost, backing, backup, encouragement, promotion, subsidization, sponsorship; 3. < Mgmnt> support; 4. < Sozial> assistance, support, benefit; 5. <Vw> finanziell backing, support, ZB maintenance payments, maintenance allowances, relief payments ■ mit Unterstützung von < Geschäft> through the agency of* * *Unterstützung
(Arbeitslose) unemployment benefit, dole (Br.), (Förderung) furtherance, encouragement, patronization, boost, promotion, support, arm, (Fürsorge) relief, (Hilfe) support, help[ing], assistance, aid, (Sozialversicherungsleistung) benefit, (Spende) contribution, sign-up, (Subvention) grant, (Unterhaltsgewährung) maintenance, alimony;
• auf Ihre Unterstützung angewiesen depending on you for support;
• auf städtische Unterstützung angewiesen on the parish (town, US);
• mit Unterstützung von with the support of, (Rundfunkprogramm) presented by courtesy of;
• mit mit kommunaler Unterstützung rate-aided (Br.);
• mit Unterstützung aus staatlichen Mitteln state-aided, bountyfed;
• ohne Unterstützung unbacked, unhelped, (Wohlfahrtsempfänger) unaided, unrelieved;
• zur Unterstützung von in aid of;
• anstaltsinterne Unterstützung institutional (indoor) relief (Br.);
• von der Gewerkschaft ausgehandelte Unterstützung union benefit;
• bar ausgezahlte Unterstützung cash assistance;
• fachliche Unterstützung technical aid;
• finanzielle Unterstützung pecuniary assistance, financial help (backing), accommodation, (durch kommunale Stellen) municipal aid;
• maßgebliche finanzielle Unterstützung substantial funding;
• gegenseitige Unterstützung mutual aid (assistance), log-rolling (US);
• geldliche Unterstützung pecuniary aid (assistance);
• von der Gemeinde gewährte (gemeindliche) Unterstützung parish relief (Br.), community support;
• in der arbeitslosen Zeit gezahlte Unterstützung off-season subsidy;
• kommunale Unterstützung rate aid (Br.), parish relief;
• mangelnde Unterstützung lack of support;
• öffentliche Unterstützung pauper (poor) relief (Br.), public welfare (aid, assistance), outdoor (Br.) (public, US) relief;
• politische Unterstützung endorsement, political backing;
• staatliche Unterstützung government support (backing), government[al] assistance, grant, subsidy, subsidizing, subvention, state-aid (US), (für Kommunalaufgaben) municipal support, grant-in-aid (US), Exchequer equalization grant (Br.);
• tatkräftige Unterstützung strong-arm treatment;
• technische Unterstützung technical aid;
• vorläufige Unterstützung interim relief;
• vorübergehende Unterstützung temporary relief;
• weitgehende Unterstützung large support;
• werbliche Unterstützung advertising support;
• wesentliche Unterstützung material support;
• projektgebundene wirtschaftliche Unterstützung (Entwicklungsländer) commodity (tied) aid;
• zuerkannte Unterstützung affirmative relief;
• zusätzliche Unterstützung additional benefit;
• Unterstützung durch die Aktionäre shareholder (stockholder, US) support;
• Unterstützung durch Anstaltsfürsorge indoor (institutional, Br.) relief;
• Unterstützung eines Antrags seconding a motion;
• Unterstützung durch Arbeiterstimmen im ganzen Land labo(u)r’s national support;
• Unterstützung der Armen contribution to the poor, pauper (poor) relief (Br.);
• staatliche Unterstützung für die Beschäftigung von Kurzarbeitern temporary employment subsidy;
• Unterstützung eines Bewerbers backing up of a candidate;
• Unterstützung für Familien mit abhängigen Familienangehörigen aid to families with dependent children;
• Unterstützung der obersten Führungskräfte durch Arbeitnehmervertreter multiple management;
• Unterstützung örtlicher Gebietskörperschaften help to local authorities;
• werbliche Unterstützung des Händlers dealer-aid advertising;
• Unterstützung der Industrie encouragement of industry;
• Unterstützung der Informationskampagnen in den Mitgliedstaaten support of member states’ information campaigns;
• Unterstützung der Minderheit minority support;
• Unterstützung in Notfällen emergency support;
• Unterstützung durch Öffentlichkeitsarbeit public-relations support;
• Unterstützung beider Parteien bipartisan support;
• Unterstützung vonseiten der Regierung government support;
• Unterstützung der kleinen und mittleren Unternehmen (KMU) support for small and medium enterprises (SMEs);
• Unterstützung durch die Werbewirtschaft advertiser support;
• Unterstützung aus Wirtschaftskreisen business support;
• Unterstützung bei der Wohnungsbeschaffung subsidized housing;
• j. um Unterstützung angehen to call upon s. o. to give assistance;
• sich um Unterstützung bemühen to gun for support (US);
• Unterstützung beziehen (erhalten) to obtain (receive) state relief, to be (go) on the parish (town, US), to receive aid from a public poor fund, to be on relief, (Arbeitsloser) to draw unemployment benefit (Br.), to receive unemployment compensation (US), to be on (draw) the dole (Br.);
• Unterstützung einstellen to pull the plug (sl.);
• Unterstützung empfangen to go on relief rolls (US);
• Unterstützung entziehen to siphon support away;
• Geld zur Unterstützung für Sozialfälle geben to spend money in alms;
• allgemeine Unterstützung genießen to enjoy popular support;
• Unterstützung gewähren to grant relief;
• finanzielle Unterstützung gewähren to extend pecuniary assistance;
• j. zur Unterstützung heranziehen to enlist the services of s. o.;
• mit der vollen Unterstützung eines Ausschusses rechnen können to be solid with a committee;
• einem Unternehmen seine Unterstützung angedeihen lassen to confer one’s patronage upon an undertaking;
• der Exportwirtschaft jedmögliche Unterstützung zuteil werden lassen to shore up export industries;
• von staatlicher Unterstützung leben to live off government aid (assistance);
• auf Unterstützungen angewiesen sein to be dependent on alms;
• auf öffentliche Unterstützung angewiesen sein to be thrown upon the parish (on the town, US), to be a public charge;
• sich zur Unterstützung verpflichten to pledge one’s support;
• durch Unterstützungen unterhalten werden to be supported by voluntary contributions.
durch Anstaltsfürsorge indoor (institutional, Br.) relief -
15 переходный период
1) General subject: transition, transition period, twilight zone2) Medicine: interim period, turn of life3) Sports: dead season, off-season4) Military: transition phase (период перехода к структурам с преобладанием оборонительных систем)5) Forestry: preparatory period6) Polygraphy: start-up time7) Politics: rebound8) Ecology: conversion time9) Advertising: passage10) Business: period of transition, transitional period11) Household appliances: transient period12) Psychoanalysis: transition stage13) Makarov: transition row, transitional period (в архитектуре от одного стиля к другому) -
16 запарка
1) Agriculture: mash2) Textile: ageing operation, plastic setting (пряжи или кручёного шёлка), steam-printing plant, steamer, steaming, steaming-off3) Advertising: busy season4) Polymers: steam setting, steam treatment5) Makarov: steaming (обработка паром) -
17 Tarif
Tarif m 1. GEN tariff, rates, rate, scale of charges; 2. IMP/EXP customs, tariff* * *m 1. < Geschäft> tariff, rates, rate, scale of charges; 2. <Imp/Exp> customs, tariff* * *Tarif
tariff, scale, rate, (Anzeigenwesen) advertising charges, space (advertisement, Br.) rate, rates, rate card (US), series rate, (Bahn) rates, rating, (el.) electricity tariff, rate (US), (Gas) gas tariff, rate (US), (Gebührenordnung) scale (list, schedule) of charges, (Gebührentarif für die Börse) schedule of commissions, (Löhne) scale of wages, wage scale (schedule), collective bargaining agreement, (individueller Lohntarif) pay scale, (Post) postal rates, (Steuern) scale of taxation, tax scale, (Transportgewerbe) freight tariff, [transportation] rate, (Versicherung) premium rate, (Zoll) customs rate (tariff);
• laut Tarif according (as per) tarif;
• tatsächlich abgerechneter Tarif (Anzeigenwesen) earned rate;
• gesetzlich anerkannter Tarif (Bahn) lawful (legal) rate;
• den Lebenshaltungskosten angepasster Tarif cost-of-living sliding scale;
• anzuwendender Tarif tariff applicable, applicable (relevant) rate;
• nach wissenschaftlichen Prinzipien aufgestellter Tarif scientific tariff;
• ausgehandelter Tarif conventional tariff;
• ausgehender Tarif (Seeschifffahrt) outward tariff;
• autonomer Tarif (Zoll) single tariff;
• besonderer Tarif exceptional tariff (Br.), (Bahn) class rate, (Versicherung) specific rate;
• degressiver Tarif sliding-scale tariff;
• einheitlicher Tarif standard rate, (Löhne) standard wage rate;
• erhöhter Tarif advanced rate;
• ermäßigter Tarif reduced tariff (rate, Br.), (Anzeigenwesen) short rate (US);
• fehlender Tarif non-tariff;
• wechselweise in Ansatz gebrachter Tarif alternative rate;
• gekoppelter Tarif coupled rate (Br.);
• geltender Tarif rate in force;
• gemeinsamer Tarif (EU) common customs tariff;
• gemischter Tarif mixed tariff;
• genehmigter Tarif rate authorized;
• staatlich genehmigter Tarif state-approved (official) rate;
• gestaffelter Tarif differential (flexible, graduated) tariff, graduated rate, sliding scale, (Steuer) tapering rate, (Werbung) rate scale (US);
• degressiv gestaffelter Tarif (Strom) block rate;
• gleichmäßiger Tarif (Bahn) freight-of-all-kinds rate;
• gleitender Tarif (Löhne) sliding wage scale;
• gültiger Tarif applicable rate;
• allgemein gültiger Tarif general purpose rate, general tariff, tariff (rates) in force;
• örtlich gültiger Tarif local rate;
• halber Tarif half rate;
• hereinkommender Tarif (Seeschifffahrt) homeward tariff;
• kombinierter Tarif combination tariff, (Anzeigenwesen) combined (combination) rate, (telecom.) two-part tariff;
• kostengünstiger Tarif (tel.) low-price charge;
• pauschaler Tarif flat (blanket, US) rate;
• saisonbedingter Tarif seasonal tariff;
• nur auf dem Papier stehender (überhöhter) Tarif (Bahn) paper rate (US);
• übersetzter Tarif exorbitant rate;
• von der Mengeneinheit unabhängiger Tarif any-quantity rate (US);
• vom Verbrauch unabhängiger Tarif (el.) straight-line rate;
• ungekürzter Tarif full tariff;
• fest vereinbarter Tarif (Verkehr) arbitrary;
• vergleichbarer Tarif comparable rate;
• jahreszeitlich verschiedener (bedingter) Tarif (el.) seasonal tariff (Br.);
• gesetzlich zulässiger Tarif lawful (legal) rate;
• zweispaltiger Tarif two-column tariff;
• zwischenstaatlicher Tarif intrastate tariff (US);
• unterdurchschnittlicher Tarif für Behinderte substandard rate;
• verbilligter Tarif für Durchgangsgüter transit rate;
• Tarif für Einzelinsertion ohne Rabatt transient rate;
• Tarif für Expressgüter spot rate;
• ermäßigter Tarif bei beschränkter Haftpflicht des Spediteurs (Bahn) released rate (US);
• Tarif für Mustersendungen sample rate;
• Tarif für den Personenverkehr passenger rates, table of fares;
• Tarife außerhalb der Saison off-season fares;
• Tarif mit begrenztem Sonderangebot (Liniendienst) stand-by tariff;
• Tarif für Stückgüter all-commodity rate, less-than-carload rate (US), mixed carload rate (US), mixed cargo rate (Br.);
• Tarif nach normalem Verbrauch load-rate tariff, (el.) meter rate;
• Tarif für Vorzugsplatzierung premium rate;
• Tarif für Werbesendungen time charge;
• Tarif aufstellen to tariff;
• Tarif erheben to levy a rate;
• Tarif erhöhen to raise a tariff;
• Tarif festsetzen to [fix a] tariff, to list (schedule) the tariff value;
• Tarif nach Teilstrecken festsetzen to zone;
• Tarife freigeben to deregulate rates;
• Tarif herabsetzen to cut rates;
• Tarif senken to lower a tariff;
• jem. einen günstigen Tarif zugestehen to accord s. o. a favo(u)rable rate;
• Tarifabbau cut in rates, rate cutting;
• Tarifabkommen (Lohnabkommen) trade (industrial, joint, collective bargaining, association) agreement, wage settlement, union contract, (Zollwesen) tariff treaty;
• ganzen Industriezweig umfassendes Tarifabkommen collective labo(u)r agreement;
• Tarifabkommen in der Autoindustrie auto wage settlement;
• Tarifabschluss (Gewerkschaft) pay settlement, collective bargaining agreement;
• neuer Tarifabschluss [settlement] package;
• Tarifabschluss für Angestellte white-collar pay settlement;
• Tarifabschlüsse im Rahmen einer zehnprozentigen Steigerung halten to keep pay settlements down to within the 10% margin;
• Tarifabschlussvollmacht (Gewerkschaft) bargaining power;
• nicht an Tarifabsprachen gebunden sein to be outside the trade-union system;
• Tarifänderung (Bahn) exception to classification, (Löhne) modification of a bargaining agreement, (Zoll) duty (rate) change, change in rates, tariff revision;
• Tarifänderungsbescheid exception sheet;
• Tarifangebot pay offer;
• gebündeltes Tarifangebot pay package;
• der Belegschaft ein an die Produktivität gekoppeltes Tarifangebot zur Abstimmung vorlegen to ballot the workforce on a productivity deal;
• Tarifangestellter standard wage earner;
• Tarifangleichung (Löhne) wage adjustment, (Zoll) standardization of tariffs;
• Tarifanhänger tariff advocate;
• Tarifanhebung (Bahn) raising of railway rates (Br.), (Zoll) tariff increase (hike, raising);
• Tarifanpassung (Zoll) adjustment of rates, tariff adjustment;
• Tarifanpassung in Grenzfällen marginal adjustment;
• Tarifanwendung application of rates;
• Tarifanwendungsgebiet (Bahn) classification territory;
• Tarifarbeit (Arbeiter) bargain work;
• Tarifaufschlag surcharge on goods;
• Tarifauseinandersetzung collective dispute;
• harte Tarifauseinandersetzungen rough rounds of collective bargaining;
• sich mit einer Tarifauseinandersetzung nach kurzer Stellungnahme nicht mehr beschäftigen to dismiss a tariff issue with a brief reference;
• Tarifausgangspunkt (Spediteur) common (basing) point;
• Tarifausnahme exemption;
• Tarifausschuss tariff commission (committee), (Arbeitsplatzbewertung) merit-rating committee, (Arbeitsverträge) wages council;
• Tarifautonomie (Löhne) wage autonomy, (Zoll) autonomous tariff system;
• Tarifbegrenzung pay control;
• Tarifbegünstigung (Verkehrspolitik) closed door, (Zollwesen) tariff (imperial, Br.) preference;
• Tarifbehörde rate-making body;
• Tarifberechner rate maker;
• Tarifberechnung rate (tariff, US) making. -
18 rechazar
v.1 to reject.el gobierno rechazó las acusaciones de corrupción the government rejected o denied the accusations of corruptionEllos rechazan el grano malo They reject the bad grain.2 to push away (repeler) (a una persona).3 to reject (medicine) (órgano).4 to clear (sport).el portero rechazó la pelota y la mandó fuera the goalkeeper tipped the ball out of play5 to refuse, to pass up, to decline, to disregard.Ellos rechazan el café They refuse the coffee.6 to refuse to.Ellos rechazan comprar eso They refuse to buy that.7 to turn one's back on.8 to dishonor, to refuse to accept, to repudiate, to disavow.Ellos rechazan el reconocimiento They dishonor the recognition.* * *1 (gen) to reject, turn down, refuse2 (ataque) to repel, repulse, drive back3 MEDICINA to reject* * *verb1) to reject, decline2) refuse* * *VT1) [+ persona] to push away; [+ ataque] to repel, beat off; [+ enemigo] to drive back2) [+ acusación, idea] to reject; [+ oferta] to turn down, refuse; [+ tentación] to resist3) [+ luz] to reflect; [+ agua] to throw off4) (Med) [+ órgano] to reject* * *verbo transitivoa) <invitación/propuesta/individuo> to reject; <moción/enmienda> to defeat; <oferta/trabajo> to turn downb) <ataque/enemigo> to repel, repulsec) (Med) < órgano> to reject* * *= condemn, decline, discard, eschew, reject, set + aside, flinch at/from, refuse, negative, discountenance, repulse, shun, be hostile to, ditch, renounce, snub, nix, defeat, disavow, deselect, turn down, spurn, repudiate, fight off, hold off, dismiss with + the wave of the hand, fend off, overrule, push aside, turn + Nombre + away.Ex. It must, however, also be considered as a major source of the 'subject index illusion' so trenchantly condemned by Bliss, as mentioned below.Ex. The title 'Unsolicited marginal gift collections: saying no or coping with the unwanted' deals with the problem of how to cope with collections which should have been declined, but were not.Ex. The dates should be checked regularly and updated so that old dates are discarded and new ones entered.Ex. However, most contributors to the debate about the future of SLIS have eschewed practicalities in favour of sweeping and dramatic generalizations.Ex. Any reliance on principles alone is rejected, and an attempt is made to codify experience.Ex. Such championship cannot be lightly set aside, nevertheless it is now quiet certain that 'bibliography', incorrect and unfortunate as it may be, is here to stay and the situation must be accepted.Ex. It is increasingly obvious that we are as a nation one and indivisible, that divisive tendencies are a thing of the past, but there are still too many inheritors of the old indifference, and who flinch at co-operation as at an evil.Ex. In this novel, if you remember, Henry Crawford, having been refused by the heroine Fanny, goes off and elopes with an old flame, Mrs Rushworth.Ex. Bough negatived the suggestion instantly.Ex. Balzac discountenanced virtually every idea Hernandez and children's librarian, Kate Lespran, had the courage to suggest.Ex. Leforte blew forth a long breath, as if trying to repulse the oppressive heat of the September morning.Ex. Traditionally these books have been shunned because of their fragile nature, but librarians are finding that a small collection can enliven story times.Ex. Although he recognized the need for some forms of synthesis, Bliss was hostile to the idea of complete analysis and synthesis put forward by Ranganathan.Ex. It is time that higher education institutions accepted the wisdom of collaboration and ditched, once and for all, the rhetoric of competition = Ya es hora de que las instituciones de enseñanza superior acepten la colaboración y rechacen, de una vez por todas, la competitividad.Ex. 'Classification by attraction', i.e. the placing of a subject as the most concrete element represented in it, without regard to the basic discipline concerned, is renounced = Se rechaza la "Clasificación por atracción", es decir, la asignación de una materia según el elemento más concreto representado en ella, sin tener en cuenta la disciplina en cuestión.Ex. Some black librarian see little progress towards race-neutral attitudes and finds themselves either directly or indirectly snubbed, patronised or completely ignored by users as well as staff members.Ex. This play was nixed by school officials on the grounds that the subject of sweatshops was not appropriate for that age group.Ex. The author focuses on the campaign of the Idaho Library Association to defeat this initiative.Ex. Feminists disavow biology & biologists who reduce human biology to anatomy.Ex. There is a need to provide public access to the Internet and to develop guidelines for selecting and deselecting appropriate resources.Ex. Public school, strapped for cash, find offers from advertising revenue hard to turn down.Ex. The government seems to spurns the architecture profession and there is a growing rift between architects who assert their utility and those who cleave to artistic prerogatives.Ex. The author attempts to repudiate Cherniavsky's argument to show that machine intelligence cannot equal human intelligence.Ex. These pillboxes were originally built to help fight off a Nazi invasion.Ex. A dam at the Strait of Gibraltar could be constructed to limit the outflow and reverse the climate deterioration, thus holding off the next ice age.Ex. International 'rules' are often dismissed with the wave of the hand or a snort of contempt one week, and gilded and placed on a pedestal the next.Ex. During the rutting season, they are used to fend off other males in an attempt to gather a harem of females to breed with.Ex. President Eisenhower overruled some of his military commanders in summer 1958, ordering them not to use nuclear weapons against China.Ex. She's just an airheaded bimbo, with an endless capacity to push aside unpleasant realities in favor of her more satisfying interests: young men and jewels.Ex. They will be patrolling in plain clothes to spot doormen who turn away people apparently on the basis of their ethnicity.----* cheque + ser rechazado = cheque + bounce.* rechazar Algo/Alguien = turn + Nombre + down.* rechazar la responsabilidad = disclaim + responsibility.* rechazarse = go by + the board.* rechazar sin más = dismiss + out of hand.* rechazar una hipótesis = reject + hypothesis, negate + hypothesis.* rechazar una idea = turn + idea + down.* rechazar una ley = defeat + legislation.* rechazar una moción = defeat + motion.* rechazar una sugerencia = turn + idea + down.* * *verbo transitivoa) <invitación/propuesta/individuo> to reject; <moción/enmienda> to defeat; <oferta/trabajo> to turn downb) <ataque/enemigo> to repel, repulsec) (Med) < órgano> to reject* * *= condemn, decline, discard, eschew, reject, set + aside, flinch at/from, refuse, negative, discountenance, repulse, shun, be hostile to, ditch, renounce, snub, nix, defeat, disavow, deselect, turn down, spurn, repudiate, fight off, hold off, dismiss with + the wave of the hand, fend off, overrule, push aside, turn + Nombre + away.Ex: It must, however, also be considered as a major source of the 'subject index illusion' so trenchantly condemned by Bliss, as mentioned below.
Ex: The title 'Unsolicited marginal gift collections: saying no or coping with the unwanted' deals with the problem of how to cope with collections which should have been declined, but were not.Ex: The dates should be checked regularly and updated so that old dates are discarded and new ones entered.Ex: However, most contributors to the debate about the future of SLIS have eschewed practicalities in favour of sweeping and dramatic generalizations.Ex: Any reliance on principles alone is rejected, and an attempt is made to codify experience.Ex: Such championship cannot be lightly set aside, nevertheless it is now quiet certain that 'bibliography', incorrect and unfortunate as it may be, is here to stay and the situation must be accepted.Ex: It is increasingly obvious that we are as a nation one and indivisible, that divisive tendencies are a thing of the past, but there are still too many inheritors of the old indifference, and who flinch at co-operation as at an evil.Ex: In this novel, if you remember, Henry Crawford, having been refused by the heroine Fanny, goes off and elopes with an old flame, Mrs Rushworth.Ex: Bough negatived the suggestion instantly.Ex: Balzac discountenanced virtually every idea Hernandez and children's librarian, Kate Lespran, had the courage to suggest.Ex: Leforte blew forth a long breath, as if trying to repulse the oppressive heat of the September morning.Ex: Traditionally these books have been shunned because of their fragile nature, but librarians are finding that a small collection can enliven story times.Ex: Although he recognized the need for some forms of synthesis, Bliss was hostile to the idea of complete analysis and synthesis put forward by Ranganathan.Ex: It is time that higher education institutions accepted the wisdom of collaboration and ditched, once and for all, the rhetoric of competition = Ya es hora de que las instituciones de enseñanza superior acepten la colaboración y rechacen, de una vez por todas, la competitividad.Ex: 'Classification by attraction', i.e. the placing of a subject as the most concrete element represented in it, without regard to the basic discipline concerned, is renounced = Se rechaza la "Clasificación por atracción", es decir, la asignación de una materia según el elemento más concreto representado en ella, sin tener en cuenta la disciplina en cuestión.Ex: Some black librarian see little progress towards race-neutral attitudes and finds themselves either directly or indirectly snubbed, patronised or completely ignored by users as well as staff members.Ex: This play was nixed by school officials on the grounds that the subject of sweatshops was not appropriate for that age group.Ex: The author focuses on the campaign of the Idaho Library Association to defeat this initiative.Ex: Feminists disavow biology & biologists who reduce human biology to anatomy.Ex: There is a need to provide public access to the Internet and to develop guidelines for selecting and deselecting appropriate resources.Ex: Public school, strapped for cash, find offers from advertising revenue hard to turn down.Ex: The government seems to spurns the architecture profession and there is a growing rift between architects who assert their utility and those who cleave to artistic prerogatives.Ex: The author attempts to repudiate Cherniavsky's argument to show that machine intelligence cannot equal human intelligence.Ex: These pillboxes were originally built to help fight off a Nazi invasion.Ex: A dam at the Strait of Gibraltar could be constructed to limit the outflow and reverse the climate deterioration, thus holding off the next ice age.Ex: International 'rules' are often dismissed with the wave of the hand or a snort of contempt one week, and gilded and placed on a pedestal the next.Ex: During the rutting season, they are used to fend off other males in an attempt to gather a harem of females to breed with.Ex: President Eisenhower overruled some of his military commanders in summer 1958, ordering them not to use nuclear weapons against China.Ex: She's just an airheaded bimbo, with an endless capacity to push aside unpleasant realities in favor of her more satisfying interests: young men and jewels.Ex: They will be patrolling in plain clothes to spot doormen who turn away people apparently on the basis of their ethnicity.* cheque + ser rechazado = cheque + bounce.* rechazar Algo/Alguien = turn + Nombre + down.* rechazar la responsabilidad = disclaim + responsibility.* rechazarse = go by + the board.* rechazar sin más = dismiss + out of hand.* rechazar una hipótesis = reject + hypothesis, negate + hypothesis.* rechazar una idea = turn + idea + down.* rechazar una ley = defeat + legislation.* rechazar una moción = defeat + motion.* rechazar una sugerencia = turn + idea + down.* * *rechazar [A4 ]vt1 ‹invitación/propuesta› to reject; ‹oferta/trabajo› to turn downla moción fue rechazada the motion was defeatedrechazó su proposición de matrimonio she rejected o turned down his proposal of marriagese sienten rechazados por la sociedad they feel rejected by society2 ‹ataque/enemigo› to repel, repulse3 ‹luz› to reflect4 ( Med) ‹órgano› to reject* * *
rechazar ( conjugate rechazar) verbo transitivo
‹moción/enmienda› to defeat;
‹oferta/trabajo› to turn down
rechazar verbo transitivo
1 (una idea, un plan, a una persona) to reject
(oferta, contrato) to turn down
2 Med (un órgano) to reject
3 Mil to repel
' rechazar' also found in these entries:
Spanish:
barrer
- declinar
- negar
- definitivamente
- desechar
- despreciar
- plano
English:
beat off
- brush off
- decline
- defeat
- deny
- disallow
- dismiss
- fend off
- fight off
- head-hunt
- offer
- refuse
- reject
- repudiate
- repulse
- shun
- snub
- spurn
- stave off
- sweep aside
- turn away
- turn down
- ward off
- wave aside
- fend
- fight
- hand
- over
- parry
- rebuff
- repel
- throw
- turn
- ward
- wave
* * *rechazar vt1. [no aceptar] to reject;[oferta, invitación] to turn down, to reject2. [negar] to deny;el gobierno rechazó las acusaciones de corrupción the government rejected o denied the accusations of corruption;rechazó que vaya a presentarse a la presidencia he denied that he was going to run for the presidency3. [órgano] to reject;el paciente rechazó el órgano the patient rejected the organ4. [repeler] [a una persona] to push away;[a atacantes] to drive back, to repel;rechazaron el ataque de los enemigos they repelled the enemy attack5. Dep to clear;el portero rechazó la pelota y la mandó fuera the goalkeeper tipped the ball out of play* * *v/t reject; MIL repel* * *rechazar {21} vt1) : to reject2) : to turn down, to refuse* * *rechazar vb to reject / to turn down -
19 buying
сущ.торг. покупка, закупкаSyn:See:bulk buying, cash buying, cooperative buying, credit buying, forward buying, habit buying, impulse buying, instalment buying media buying, off-premise buying, pressure buying, print buying, reciprocal buying, retail buying, space buying, time buying, buying agent, buying allowance, buying attitude, buying behaviour, buying centre, buying club, buying commission, buying committee, buying cooperative, buying decision, buying department, buying frequency, buying guide, buying habit, buying headquarters, buying incentive, buying influence, buying intention, buying list, buying loader, buying office, buying organization, buying pattern, buying potential, buying price, buying principle, buying response, buying service, buying spree, buying stage, customer buying process, gift buying season, buying-in, buying-up -
20 неуместное замечание
1) General subject: a remark out of season, an unhappy remark, comment wide off the mark, exceptionable remark, gaff, gaffe, inappropriate remark, inconsequential remark, ineptitude, infelicitous remark, irrelative remark, remark out of place, uncalled-for remark, unfitting remark, unhappy remark, untimely remark, unwarranted remark2) Diplomatic term: unbiased remark, wild remark3) Advertising: inept remarkУниверсальный русско-английский словарь > неуместное замечание
- 1
- 2
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